In large scale printing, colour choices should be made as carefully as choosing the ideal font for your design. Here are a few considerations when it comes to choosing colours for signage, banners, and billboards.
Keep the Colour Scheme Simple
In most cases, a simple colour scheme will suffice to ensure the message of your banner or billboard is easily readable and effective.
Opt for two or three colours that blend well together and emphasize the text display, especially if the readership target is on-the-move (e.g., billboards displayed on traffic highways).
A multi-coloured design works best for signage, billboards, and posters in locations where the audience can take their time to read it.
As a rule of thumb, a simple colour palette is usually better and more impactful.
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We are one of the South Africa’s leading producers of large format graphic solutions for Retail, Interiors, Exhibitions, Events and Leisure. Our customers include blue-chip organisations, luxury brands and leading designers and creatives throughout South Africa and Internationally.
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Use Contrasting Colours
Visibility and distance are important when choosing the colours. The background colour should contrast with the graphic elements and text displayed.
More importantly, the large format graphics should be visible in its immediate surroundings, even from a distance, and preferably attention-grabbing and bright. By comparison, light or pastel colours will easily fade in the background.
As a rule of thumb, there should be a clear contrast between text and background.
Set the Design to CMYK Mode
In large scale printing using the CMYK mode, which is specific to printers, will give the final design a more accurate colour rendition than the RGB software setting.
CMYK refers to the four inks used in colour printing: cyan, magenta, yellow, and key (black), while the RGB model reproduces a broad range of colours based on the three additive primary colours: red, green, and blue.
As a rule of thumb, although RGB does feature more colours supported by all browsers, CMYK is preferable in the printing process.
At Powerhouse PLC we share our expertise and passion for print by offering bespoke graphic design and bulk printing services to the corporate world.
Place your brand at the front and centre of your industry. Contact Powerhouse PLC for all your large format printing and laser cutting requirements.
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