Banners are one of the most versatile advertising platforms exhibitors use to draw booth traffic, promote special offers and new products, and create brand awareness.
Banners are cost-effective, highly flexible, and available in a variety of sizes and formats. So how do you make sure you choose a suitable banner option to maximise your success?
Follow these guidelines before placing your banner printing order:
Banner Printing Format
Decide on the banner type and style first as this decision influences the printing format requirements.
Consider what best will fit your trade show booth space and the location of the banner.
Things to look out for is the orientation of the banner (horizontal or vertical) and the way the banner will be displayed – stand-alone, mounted, or tied.
Bear in mind that stand-alone vertical banners need additional support.
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We are one of the South Africa’s leading producers of large format graphic solutions for Retail, Interiors, Exhibitions, Events and Leisure. Our customers include blue-chip organisations, luxury brands and leading designers and creatives throughout South Africa and Internationally.
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Banner Size
The larger the size of your banner, the greater the impact on the audiences. Choose a size suitable for your display stand.
There are various standard sizes to accommodate different requirement and trade show areas.
Large sized banners are ideal for showcasing new products and creating extra excitement.
Always enquire beforehand about the various sizes availability, including the possibility of custom size printing, as well as printing capabilities.
Banner Graphics
Ensure your banner graphics and image appeal to your target market at the trade show or exhibition you are attending.
Check if the banner colour scheme and design style are consistent with the rest of your trade show booth displays and marketing materials.
The overall image should convey quality and professionalism. It is best to hire an expert large-scale printing supplier to assist you with banner printing needs for your exhibition.
At Powerhouse PLC we share our expertise and passion for print by offering bespoke graphic design and bulk printing services to the corporate world.
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