Every organisation, regardless of size or sector, has a need at some time for print services. From general printing of business stationary and sales brochures to posters, packaging and labels there are some printing jobs too large or complex to take on in-house. This is where partnering with the right print service partner is essential.
The print services you procure are important not only from a commercial point of view but also because the image which a printed product conveys about your company will influence how your suppliers and customers view your organisation. In this two-part post, we will look at six tips to help you select the right printing partner.
Investigate the equipment they use
Does the printing company you are looking at have the equipment to service your needs? Find out about all this information up front and if possible try to select a service provider that can offer you diversity in the services provide. You should also look for a provider that will offer you more than just printing services, your printer should become an extension of your internal marketing team, and should be a guardian of your brand image and messaging.
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Investigate flexibility and ingenuity
You want a printing partner that is prepared to work with you in the moments you need them most. Turnaround times are important in general but when it comes to urgent projects you need to know where you stand upfront. There will come a time when you need something done in a hurry so you need to select a printing partner that has the flexibility, staff and equipment to do a quick turnaround when you need it.
Check their green credentials
More companies are going green than ever before because there are many benefits attached to doing so. If this is a factor your organisation cares about you should look for a printer who is committed to the care of the environment, prevention of pollution, and efficient use of natural resources.
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