4 Printing Trends to Follow and Use

Effective print marketing blends design, craft and the power of storytelling to engage your audience and build credibility. In 2018, some of the print trends have moved toward simplicity, colour and a combination of print with digital media.

1. Keep it simple

Your message should be short yet clear and concise. Use white space to your advantage. Audiences are bombarded with images and videos on an almost 24/7 basis. This has made people somewhat immune to the effects of advertising and marketing in the online media space. Take advantage of that by giving people a break from the noise and let them take in a minimalist campaign.

1. Make it colourful

Bold colours have always been used to attract the attention of consumers and audiences. Colour choices can either make or break a good design. Colour experts Pantone’s annual predictions make for a good resource to add vibrancy and keep up-to-date with the latest trends in the design world. One of its predicted 2018 trends is a move away from pastel tones and the use of brighter, bolder colours. [/vc_column_text][vc_column_text css=”.vc_custom_1520838442969{padding-top: 10px !important;padding-right: 10px !important;padding-bottom: 10px !important;padding-left: 10px !important;background-color: #f2f2f2 !important;}”]

A wise man once said “go big or go home” which is why we’ve invested in the tools and skills to deliver top quality large format printing services. From promotional printing and signage to print production for events, exhibition stands and point of sale, we have the expertise to meet your large format printing needs. [/vc_column_text][vc_column_text]

1. Tell a story

Everyone loves a good story, and that’s what embarking on crazy experiences is all about; having an amazing story to share with your friends and family. Use this to your advantage and have your posters or banners tell your audience a story. Draw them in and make them want to know more about your brand and what you have to offer. You can use visual images and the written word to convey your message.

1. Digital plus print

Consumers may be slightly immune to digital advertising, but you can still incorporate digital media by directing your customers to your website or social media accounts. This can help increase audience engagements across your online and offline platforms.

At Powerhouse PLC we share our expertise and passion for print by offering bespoke graphic design and bulk printing services to the corporate world.

Place your brand at the front and centre of your industry. Contact Powerhouse PLC for all your large format printing and laser cutting requirements. [/vc_column_text][/vc_column][/vc_row][vc_row][vc_column]

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