Whether you need massive signage for your next event or a billboard in the city, there are plenty of factors to consider about the design and printing process. Size, colour, typography, have you thought about everything? We rounded up a few starting points that you simply shouldn’t miss when planning your signage or billboard design.
1. Think in Terms of Scale, Not Just Size
Large signage and bulletin boards have massive proportions compared to your usual sign boards and most printing requirements (flyers, posters etcetera). It is vital to consider first the size and scale of the project.
If size will give you a basic idea, the scale is the most important factor that will determine variables like typography and graphics. Consider that large signs have to be read from a distance, and have to make maximum impact in a short time – usually seconds!
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A wise man once said “go big or go home” which is why we’ve invested in the tools and skills to deliver top quality large format printing services. From promotional printing and signage to print production for events, exhibition stands and point of sale, we have the expertise to meet your large format printing needs.
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2. Go for Colour Contrast and Visibility In choosing the colour palette and graphics for a large sign or billboard, bear in mind the identity and branding of the product or service advertised. However, large format printing for signage and billboards should be bright, visible, and provide contrast with the surroundings. While sometimes a brand’s image and bold graphics might not be a proper fit with the rule mentioned above, do make sure you use powerful and contrasting colours to get your message out. Use colour contrast specifically between the text and its background. Staying away from light colours and pastels is a good idea.
3. Choose Simple Typography Make typography big and bold, but keep it simple. Pick a typeface (sans serif is recommended) with big lettering for high visibility from a distance. Choose a regular or bold font. Italics should be avoided for signage as they are more difficult to read, even so from a distance. For maximum impact, do not make the message too long. As a rule of thumb in the industry, try to keep wording short and under 15 words (three lines of text, up to five words per line or vice-versa).
Moreover, consider the reading angle and distance, visibility and contrast when crafting the final message on the signage. At Powerhouse PLC we share our expertise and passion for print by offering bespoke graphic design and bulk printing services to the corporate world.
Place your brand at the front and centre of your industry. Contact Powerhouse PLC for all your large format printing and laser cutting requirements.
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