When it comes to promoting your product, innovation and creativity are key. Visual merchandising is a prime tool to ensure that you attract customers and improve brand awareness, with countertop displays an exciting and useful marketing tool with which to do this.
To start off, what is a countertop display? Generally made of cardboard, a countertop display is aa temporary display rack, built to hold any manner of product. Cardboard displays are suitable for small or large companies.
Why use countertop displays?
To increase brand awareness
Countertop displays are the perfect vessels for attracting interest and can also be used for point-of-sale promotions. These displays draw attention and can educate potential customers about your brand.
Provide new information
A countertop display is a perfect platform for companies to launch new products or services. Make it worth customers time by relaying interesting information about the benefits and offers of the product.
Countertop displays are easily and affordably made and customised, making it perfect for temporary marketing efforts and short-term campaigns.
A wise man once said “go big or go home” which is why we’ve invested in the tools and skills to deliver top quality large format printing services. From promotional printing and signage to print production for events, exhibition stands and point of sale, we have the expertise to meet your large format printing needs.
Keep it simple
The customer is already in the queue to pay, and they don’t want to make complicated decisions. Don’t frustrate potential customers by giving them too many options or an unclear message. Stick to one product to make the process easier.
The tagline matters
Tell customers in simple language why they need this product, and what the benefits are.
Location, location, location
Where you place your display is critical. Put your display somewhere where people can see them while they are waiting for something; standing in a queue at the point of sale for example.
Cheap and cheerful
Customers are more likely to pick up an item at the point of sale if it is easily affordable- higher prices require more time investment. Select a price point that is low enough that people do not have to think about the amount too much.
Don’t waste your time and resources by creating a dull display. Create a conscious design that will grab people’s attention. Colour is always crucial when it comes to countertop designs and you want to create an impactful design that works with your product as well as your branding!
Not too complicated right? If you’re looking for the right partner to guide you through the process of designing, creating and using counter top displays- Powerhouse PLC is your go-to team!
At Powerhouse PLC we share our expertise and passion for print by offering bespoke graphic design and bulk printing services to the corporate world.
Place your brand on the front and centre of your industry. Contact Powerhouse PLC for all your large format printing and laser cutting requirements.