How to create banners that are impactful and memorable:
Billboard and banner advertisements have been around for decades, used as a popular marketing tool due to the large number of consumers they can reach. If your business is considering investing in this advertising structure, there are some tips that will assist you in creating the best:
Choose your images with care
Humans are visual beings- create a story through your images and text, making it more likely that consumers will be able to recall your advertisement and your brand. By including an attention-grabbing, interesting or familiar picture, you will increase awareness of your brand or offering.
High-quality images are, of course, an extension of this- don’t bore viewers with boring and overdone imagery, or something that is low-res and low quality.
Keep it short and sweet
Billboards and banners need to short and easy to read, making it possible for passing motorists to take in your message. The average driver only has between 5 and 10 seconds to view your billboard, read the text and understand the message- which makes it imperative that your wording is short and easy to understand. Aim for seven words or less to get your message across.
Wordplay is one efficient way to inspire message- and brand recall and amuse consumers.
A wise man once said “go big or go home” which is why we’ve invested in the tools and skills to deliver top quality large format printing services. From promotional printing and signage to print production for events, exhibition stands and point of sale, we have the expertise to meet your large format printing needs.
Sometimes, more is more
Billboards and banners are best suited to be used in multiples, with many ads placed along strategic points to ensure that you get the best result in terms of visibility and recall. Multiple billboards ensure that you get your point across, that consumers are aware of your business and can recall your marketing message.
Banner and billboard advertising is an important investment for any business- make sure you’re spending your money wisely by using the services of an experienced and well-trained company. The right printing partner will be your partner throughout the production process, offering creative solutions while creating high-quality advertising.
At Powerhouse PLC, we share our expertise and passion for print by offering bespoke graphic design and bulk printing services to the corporate world.